• 15 Nov 2006 7:45 pm

Why were Kirstie Alley, Bill Cosby, Ellen DeGeneres, Joss Stone, and Catherine Zeta-Jones the top picks to represent Jenny Craig, Jell-O, American Express, GAP, and T-Mobile, respectively? How do these celebs rate on product expertise? trustworthiness? liability? appropriateness physical attractiveness? (more…)

• 20 Oct 2006 5:07 pm

History, Definition, Current Practices History of Psychoanalytic Theory in Marketing: (http://www.copernicusmarketing.com/about/mzine/monthlyeds/oct05.html) Introduced to marketing research in 1939, by Ernest Dichter from Vienna as “interesting new ideas which can help (corporate executives) be more successful, effective, sell more and communicate better with potential clients." Dichter’s new psychographics approach, called the “Depth…

• 20 Oct 2006 5:03 pm

Psychoanalytic Techniques in Advertising Today: (Case Study on Strategic Vision's new quantitative evalution system, called "Total Value", which incorporates emotional consumer concerns in the automobile industy.) (more…)

• 20 Oct 2006 4:51 pm

Psychoanalytic Techniques in Advertising Today: (Case Study on Anderson Analytic's "AA-Projective" online research tool as applied to Gigi's Closet, Intimate Apparel) (http://presszoom.com/story_118596.html) (more…)