• 20 Oct 2006 5:03 pm

Psychoanalytic Techniques in Advertising Today: (Case Study on Strategic Vision's new quantitative evalution system, called "Total Value", which incorporates emotional consumer concerns in the automobile industy.) (more…)

• 20 Oct 2006 4:51 pm

Psychoanalytic Techniques in Advertising Today: (Case Study on Anderson Analytic's "AA-Projective" online research tool as applied to Gigi's Closet, Intimate Apparel) (http://presszoom.com/story_118596.html) (more…)

• 14 May 2006 9:19 pm

by Kristin R. Summary: This article is intended for publication in a trade magazine for real estate salespeople. It's target readers are newly licensed real estate agents and established realtors who need to update their communications technology. The article conveys the process of researching and ultimately acquiring the appropriate technology…

• 03 Apr 2006 8:26 pm

Source: B-to-B: The Magazine for Marketing Strategies by Roger Slavens Abstract: This article describes the perspective of Entertainment executives and recommends tactics for marketing to them effectively. Analysis: According to Tony Uphoff, VP for The Hollywood Reporter Magazine, the entertainment industry so dynamic that “deals can be made or broken…